CIT Kenworth of Chicago in Mokena, IL hosted the Kenworth T680 Advantage Tour on Friday, August 15th. We reached out to both existing Customers and others in our territory through mailings, flyers, and direct one-on-one calling. To add value to the tour, CIT lined up 18 Vendors to be on site to visit with Customers attending the event.
The Vendors enjoyed the time spent with the crowds that gathered under the tent and felt that it was a valuable experience. Several of the Vendors expressed that it was the best tour event that they had been to this year! The tour attracted over 200 Customers, ranging from Owner-Operators both local and over the road, Fleet Managers, and key decision makers. Those who toured the trailer were impressed with the educational and upscale presentation. The interactive displays captured the attention of everyone.
CIT Sales Representatives were on site to answer questions. Rodney Shaffer, CIT Chicago Area Regional Manager said, “Today was a huge success and it makes me extremely proud to be a part of CIT Kenworth of Chicago.”
Food was served throughout the day to our guests. Mike Davis, CIT Director of Engine Sales worked the grill as the Marketing Department assisted by directing guest to the food, greeting attendees, signing them up for door-prizes, and providing tours of the dealership. The day presented an excellent platform for Customer engagement. Our Sales staff had Customers who came to finalize paperwork on the purchase of the T680 with the PACCAR MX-13 engine. We had several people attending who were considering the T680 and were able to get their questions answered at this hands on tour. The Kenworth tour meet the needs of all those who attended and presented them with solid information to make quality decisions regarding their truck purchase needs.
CIT Group, Inc. is a full-line, commercial truck dealership group representing Kenworth Truck Company, Volvo Trucks North America, Mack Trucks, and Isuzu Commercial Trucks of America. Serving territories in Illinois, Missouri and Indiana, the dealerships offer the best in New and Used Truck Sales, an extensive Parts inventory, the finest in truck Service and maintenance, and state of the art Body repair. In addition, CIT offers in-house Rental, Leasing and Finance solutions to their customers. More information can be found at www.cittrucks.com.