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Isuzu Introduces Commercial Van


Isuzu Commercial Truck of America, Inc. and Utilimaster, Inc. announced the Reach, a new commercial van, at the 2011 Work Truck Show in Indianapolis.

The commercial van — with a body designed by Utilimaster Corporation atop a Isuzu NPR ECO-MAX chassis and powered by Isuzu’s 3.0-liter diesel engine — will achieve 35 percent better fuel economy than a traditional commercial van application while offering the functionality of a custom-built work truck along with the styling and ergonomics of a cargo van, according o the companies. They say that the Reach will offer exceptional fuel mileage and will meet the latest EPA emissions standards, while still providing true commercial truck capability and delivering a dramatically lower cost of ownership than traditional walk-in vans.

Production is scheduled to begin this summer.
“The Reach is the ideal walk-in van for today’s market because its Isuzu powertrain offers incredible fuel efficiency and proven durability, and its frame, suspension, steering and braking systems are true commercial grade, not just beefed passenger van components,” says Shaun Skinner, executive vice president and general manager of Isuzu Commercial Truck of America. “Today’s fleet and vocational buyers are looking for low cost of ownership, and the Reach lives up to its name — it reaches a new standard in low cost of ownership that no other commercial van can match.”

John Marshall, senior vice president of sales and marketing for Utilimaster, adds, “There is no compromise with the Reach. Buyers won’t sacrifice practicality for fuel economy and long-term dependability. Utilimaster has worked extensively to design a body that offers significantly more interior height and width than other commercial vans, and it will have multiple design options to maximize utility and driver productivity. We believe the Reach will truly revolutionize the commercial van market.”

The stripped chassis’s engine has been relocated to minimize engine protrusion into the cab, facilitating driver movement in and out of the front seat for improved productivity. The driver seat position and numerous component locations have been revised to accommodate the walk-in van body. Otherwise, it is the same 12,000-lb. GVWR Isuzu NPR ECO-MAX chassis.

Powering the Reach is Isuzu’s biodiesel fuel compatible 4JJ1-TC 3.0-liter turbocharged engine generating 150 horsepower, mated to a Aisin medium-duty six-speed automatic transmission with double overdrive, lock-up torque converter and power take-off (PTO) function. In independent testing, this powertrain achieved a 35 percent better mileage than traditional commercial vans. This fuel economy does not come at the expense of long-term durability, according to Isuzu. The engine has class-leading B10 durability ratings of 310,000 miles, meaning that 90 percent will reach that mileage before requiring an overhaul.

The new truck is Environmental Protection Agency) 2010 and California Air Resources Board (CARB) OBD II compliant.
The Reach will be offered in two wheelbases — 134 and 151 in. — and three body lengths — 10, 12 and 14 ft. The cargo area can offer 450, 540 or 630 cu.- ft. of storage, depending on wheelbase and body length selected.
Driver safety and productivity are said to be enhanced by such features as:

• Available sliding front door (swing-out doors are also available) that requires 15 seconds less to operate than a conventional door;
• 50 percent wider aisle than competitive vans;
• Sufficient interior height to give even drivers over six feet tall the ability to enter and exit the cab, and access and use the cargo area, in an upright position;
• Available integrated back-up camera;
• Available Keyless, auto-opening bulkhead door; and
• Easy-to-access maintenance items
In addition, a choice of integrated vocational modules will give buyers the opportunity to turn the cargo area into a space virtually customized to their needs.

To achieve maximum durability of the Reach’s body, engineers have employed impact-resistant urethane rear and lower exterior panels, rear spring bumper and energy-absorbing side bumpers and a one-piece molded roof. “The Reach will have the fit and finish of today’s high-volume cargo vans with the durability and design flexibility demanded of true professional work trucks,” says Skinner. “As a result, this new van will appeal to an enormous segment of the commercial truck market.”

As reported by Successful Dealer Staff March 8, 2011

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